Talk about our Brand

JW Frye is a sustainable lifestyle brand based in Springfield, Massachusetts, dedicated to transforming recycled materials 🌿 into thoughtful home decor, fashion accessories, toiletries, and everyday essentials 🕯️🧼.

Inspired by the beauty of reuse and the resilience of postindustrial American cities 🏙️, the brand seeks to honor heritage while building a more sustainable future ♻️.

We see sustainability not just as a choice, but as a form of storytelling 📖—honoring the past while reimagining the future ✨.

Every JW Frye product is carefully crafted 🧵 to give new life to materials that might otherwise be discarded. Whether it's reclaimed textiles or repurposed plastics, we approach each design with purpose and intention 💚.

Founded by Wenting Jia and Nels Frye, JW Frye is driven by a shared vision: to create meaningful, lasting goods that reflect resilience, respect, and beauty 🌼.